Fall is Creeping In

Huge win for independent cattlemen this year.  The momentum is finally shifting to the side of the cattle producer.

Everything else is labled……….my pants, my shoes, lamb, chicken, fish……………. but not beef.  In fact, up until as recently as this last January there was a loophole where as long as minimal processing was done in the US (like cutting a carcass into smaller pieces and repackaging it) stores and processors were able to call it “made in the US” even though it started in a foreign country.  A lot of folks in the know were calling BS on that and guess what, we got a change.

Now, all steps of the animal’s lifecycle and processing must happen on US soil, and companies must maintain traceable documentation to back up the claim if they want to claim it was "Born, Raised, slaughtered (harvested) and Processed” in the US.

The new label rule is a "voluntary" USDA rule so if you don’t see "Born, Raised, slaughtered (harvested) and Processed” entirely in the US, well…………good luck.  Voluntary means the majority of beef at the store wont state where it's from (the silence trick) because the beef comes from a foreign country.  85% of all Grass-fed beef does NOT come from the US.  Most burger is a blend of foreign and domestic.  Scarry stuff. Silence is the dead giveaway.  

Halloween is just around the corner but don't be fooled by the big processors' sneaky tricks and marketing gimmicks like putting an American flag on the label or a map of the US or calling it "Organic Rancher", "Patriot Beef" or "Midwest Farms"..........that's all fugazi.  That stuff has most likely come from another country.  So, if you want “born, raised, slaughtered (harvested) and processed” in the US, it will say that on the label very loud and proud.

I think all families will want to know where their beef is coming from and here at JNB Ranch you can rest assured that it was born, raised, harvested, and processed right here in San Benito County.  Never any growth hormones or antibiotics used in our beef.  Its pasture grass fed and finished on good grain for 4-5 months.  This is what we serve our family.  It’s just tastier!

Below are JNB Ranch Beef New Yorks, Sirloin, Chuck Roast and Skirt Steak - love the beets too and you can find those at the downtown Hollister Farmers Market Farmers' Market — Hollister Downtown Association April through October every Wednesday.

Talk about a family

For many years now our friends Danny and Scott have been put on a golf tournament in Carson City NV.  Most of these guys have known each other for years and many date back to Lighthouse Elementary School in Pacific Grove.  The school is not there anymore but the friendships remain.  Today’s conversation revolves around family, kids, work and retirement and what pills they are taking for what ailment.  Sucks getting old but hey, it’s just a number, right?  The 2^nd generation of kids get the invite now and there are enough of those guys that we were able to have a team of old dude’s vs the young guns.  It's really a great time to catch up with old friends and a few new friends each year.  The next generation are probably tired of our stories when we were their age, but they are making their own now.  Kudos to Danny and Scott!

Here are some of the young guns before they got their 2^nd place trophy that weekend (there were only 2 teams).

Here's the Posse

By the way, we "used" to have an ugly shirt contest and not sure if some of these guys got the memo, we aren't doing that anymore?

What’s up with the weather this year? 

I have short ribs on my mind, but Glen Cambell has Gentle on my Mind   Bing Videos

We have gone from a heat wave to sweater weather back to a heat wave and the possibility of El Nino creeping in next week with its first of the expected wet weather.  Firewood is stacked, generators are full, and cows and calves look fat and happy.  Bring it on!

Here are a few of our happy cows and calves 

I did get back to Montanna this year.  Our family along with nephew Joe got to hang out and fish with a couple of our other buddies on the Madison.  We fished it last year in 2025.  Lots of fishing but not so much catching so we gave it another try this year.  Bingo, success and fun by all. 

As we traveled around western Montana and back home through the vastness of the western US, I could not help thinking about what a beautiful and wonderful country we live in and how the majority of the people I have come across on my travels seem to be good folks.  My advice, turn the news off, get in your car and travel 100 miles.  Stop at a small store or boutique or a little tavern and strike up a conversation.  I think you’ll find we are all more alike than different.

But, as much as it’s nice to get away we sure love coming home.  Fall is a great time on the ranch.  Everything cools down, branding season starts and those slow cooked pot roasts and beef stew aromas fill our kitchen.   A few weeks back we took in a dinner and concert over at the Paicines Ranch.  We had a wonderful evening of great food and were entertained by Gary Allegretto.  Gary Allegretto is a Grammy‑nominated harmonica virtuoso, singer, songwriter, and guitarist whose music blends blues, roots, and cowboy styles, recognized for its authenticity, storytelling, and cross‑genre appeal.  

He entertained us with some great stories and songs that perfect evening.  Check him out with his song - Sundance Kid

https://youtu.be/j4MN_oCS5Pw?list=OLAK5uy_kg21a9fDM29jTdqNgCdvifUv0APShfhqw 

Here's Gary that evening - what a backdrop!

So, I did get my JNB Ranch Beef short ribs after all.  Below are Short Ribs (English cut), Carne Asada Tacos (thin sliced top sirloin) and Beef Stroganoff (sirloin steak)- these will warm you up on a chilly fall evening. 

Don't forget the vino!

If you would like to get on the 2027 list -

Email me asap at info@jnbranchbeef.com

Our ranch to your table

Our local ranch raised beef continues to be a hit and we have a growing list of customers who understand there is just nothing like the quality you can get from local pasture raised & grain finished ranch beef. 

You cannot buy this in the store.  No growth hormones or antibiotics and raised right here on the JNB Ranch in the beautiful Panoche Valley of San Benito County.

“Born, Raised, slaughtered (harvested) and Processed”

BUY IT | JNB RANCH

Reach out now to get on our list for 2026 JNB Ranch Beef.  A $500 deposit is required for each quarter beef.  info@jnbranchbeef.com 

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